Apple introduced the next-generation AirTag on January 26, 2026, with a longer Bluetooth range, louder speaker, and enhanced precision-finding powered by its second-generation Ultra-Wideband chip.
The second-generation Ultra-Wideband chip enables Precision-Finding, which provides haptic, visual, and audio feedback to direct users toward lost items. This chip appears in the iPhone 17 devices, iPhone Air, Apple Watch Series 11, and Apple Watch Ultra 3. Apple states that Precision-Finding on the new AirTag operates up to 50 percent farther than the previous generation’s capabilities. The upgraded Bluetooth chip contributes to extending the overall range for locating items.
Precision-Finding access extends to the Apple Watch Series 9 or later models and Apple Watch Ultra 2 or later models. Users receive directional guidance through vibrations, on-screen visuals, and directional sounds from these compatible watches when searching for an AirTag-equipped item.
The Bluetooth range improvement allows the AirTag to connect and communicate over greater distances compared to earlier versions. This enhancement supports locating items that are farther away within the Find My network.
The speaker in the new AirTag produces sound at 50 percent greater volume than the prior generation. Consequently, the beep can be detected from up to twice the previous distance, aiding users in pinpointing the device through audible alerts alone.
The AirTag integrates with the iOS Share Item Location feature, enabling temporary sharing of its location data with third parties. Apple maintains partnerships with 50 airlines that utilize AirTags for tracking luggage. These collaborations allow passengers to monitor bags via the AirTag during travel.
Pricing for the new AirTag remains at $29 for a single unit and $99 for a four-pack. The four-pack option includes free personalized engraving services provided by Apple.
Apple first launched the AirTag in 2021. The device rapidly captured the market for Bluetooth-connected lost-item finders. This dominance prompted previous leaders, such as Tile, to withdraw from direct competition.
Tile alleged that Apple engaged in unfair competition. The company claimed Apple’s Find My network matched the scale of the iPhone user base immediately upon launch. Apple required AirTag rivals to integrate with the Find My app, according to Tile’s assertions.
Other competitors, including Chipolo, chose to partner with Apple’s Find My network. Chipolo products offer compatibility across iOS and Android platforms. They also feature alternatives like rechargeable batteries, distinguishing them from the AirTag.
Third-party estimates show that nearly 70 percent of trackers sold in the latter part of 2024 consisted of AirTag devices. Apple does not release its own AirTag sales figures.
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