After trademark filings were sighted last year, Mazda has now formally unveiled its new logo which is making an appearance at this year’s Japan Mobility Show and has already been adopted on its corporate website.
Mazda is following other carmakers by making its logo have a cleaner, flatter and all-black design, which it says enhances visibility, particularly in the digital world. Brands such as Volvo, BMW, Kia and Volkswagen have already redesigned their brand logos in a similar manner.
Mazda’s new logo is still a stylised ‘M’ shaped like a pair of “soaring wings,” which is a symbol that the brand has used since 1997 and lightly reworked in in 2018. As you can tell by the side-by-side comparison, the new version on the right has smoother edges and no longer has a sense of depth.
Joining the new logo is a refreshed wordmark that already in use on the company’s webpage. Like with the logo, it is a simpler, more modern design compared to the previous one that had a more industrial and “tougher” look.
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