![\"Nothing](\"https:\/\/dataconomy.com\/wp-content\/uploads\/2025\/09\/1115117.jpg\" "\\"Nothing")
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Hardware startup Nothing announced its plan to spin off its affordable CMF brand into an independent subsidiary. The new entity will establish its headquarters for manufacturing and R&D in India through a new joint venture with a local partner.<\/p>\n
The CMF brand was initially introduced in 2023, launching with a pair of earbuds and a smartwatch before expanding its product line to include smartphones. For the manufacturing component of this new subsidiary, Nothing is partnering with Indian Original Design Manufacturer (ODM) Optiemus to form a joint venture. While specific details regarding the ownership structure of this venture were not revealed, the company outlined its financial and employment goals for the project.<\/p>\n
Nothing stated its intention to invest more than $100 million into the venture over the next three years. This investment is projected to create over 1,800 jobs. The London-based startup, which recently completed a $200 million funding round led by Tiger Global, did not specify the amount of capital from that round that will be allocated to establishing the new CMF subsidiary in India.<\/p>\n
The decision to base CMF\u2019s operations in India aligns with current market data. CMF\u2019s smartphones are positioned in the sub-$200 price category. According to research firm IDC, devices priced between $100 and $200 constitute the dominant segment in the Indian market, accounting for over 42% of all phones shipped in the second quarter of 2025.<\/p>\n
India also represents Nothing\u2019s strongest market, where the company holds more than a 2% share of the smartphone market. Information provided by IDC to TechCrunch indicated that Nothing was the country\u2019s fastest-growing brand during Q2 2025, based on year-over-year growth in shipments.<\/p>\n
Nothing\u2019s CEO Carl Pei commented on the strategic move in a statement.<\/p>\n
\n\u201cIndia will play a key role in shaping the future of the global smartphone industry. CMF has been well-received by the market since we launched it two years ago. With our end-to-end capabilities, we are uniquely positioned to now build it into India\u2019s first truly global smartphone brand. Our joint venture with Optiemus is a key milestone toward making that vision a reality.\u201d<\/p>\n<\/blockquote>\n
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Hardware startup Nothing announced its plan to spin off its affordable CMF brand into an independent subsidiary. The new entity will establish its headquarters for manufacturing and R&D in India through a new joint venture with a local partner. The CMF brand was initially introduced in 2023, launching with a pair of earbuds and a […]<\/p>\n","protected":false},"author":1,"featured_media":33199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-33198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologies"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/33198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=33198"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/33198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/33199"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=33198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=33198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=33198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}