{"id":33707,"date":"2025-09-30T11:31:16","date_gmt":"2025-09-30T11:31:16","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/this-startup-wants-to-make-buying-streaming-tv-ads-as-easy-as-advertising-on-google-and-meta-see-the-pitch-deck-that-helped-it-raise-50m\/"},"modified":"2025-09-30T11:31:16","modified_gmt":"2025-09-30T11:31:16","slug":"this-startup-wants-to-make-buying-streaming-tv-ads-as-easy-as-advertising-on-google-and-meta-see-the-pitch-deck-that-helped-it-raise-50m","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/this-startup-wants-to-make-buying-streaming-tv-ads-as-easy-as-advertising-on-google-and-meta-see-the-pitch-deck-that-helped-it-raise-50m\/","title":{"rendered":"This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M."},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68daa15b5dbc4fd10da9c218?format=jpeg\" alt=\"Vibe cofounders\"\/><figcaption>Vibe cofounders Franck Tetzlaff and Arthur Querou.<\/p>\n<p>Vibe.co<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Vibe.co wants to make buying TV ads like Google and Meta advertising.<\/li>\n<li>The adtech startup offers a self-service platform for buying ads on streaming TV.<\/li>\n<li>Vibe just raised a $50 million Series B investment round, led by the VC firm Hedosophia.<\/li>\n<\/ul>\n<p>Adtech company Vibe is trying to grab a slice of the growing streaming TV advertising pie by targeting brands that have never advertised on TV before.<\/p>\n<p>Vibe focuses on &quot;performance marketers&quot; who tend to buy ads on Instagram \u2014 think direct-to-consumer beauty brands or gaming apps. For those advertisers, advertising on TV can feel overwhelming and expensive, compared to spinning up a social media campaign in a few clicks.<\/p>\n<p>Founded four years ago, its self-service TV ad buying platform has been growing quickly. The company says it&#039;s worked with more than 5,000 advertisers \u2014 from large companies, to app developers, and small businesses \u2014 to create and place ads across streaming TV platforms like Disney+ and Roku.<\/p>\n<p>Vibe said it surpassed a $100 million revenue run rate this year. A run rate predicts how much revenue the company will generate in the next year if it continues at its current pace of performance.<\/p>\n<p>On Tuesday, Vibe announced a $50 million Series B investment round, led by the venture capital firm Hedosophia.Existing investors, including Elaia and Singular, also participated. The round values Vibe at $410 million, the company said.<\/p>\n<p>Vibe operates in a crowded space: Advertisers are forecast to spend $36.87 billion on connected-TV ads next year, per the research firm EMARKETER, a Business Insider sister company.<\/p>\n<p>Big brands and agencies tend to lean on demand-side platforms from The Trade Desk, Google, and Amazon to handle their CTV ad buys. There&#039;s also a host of adtech companies, like Vibe, that target smaller advertisers. Rival firms to Vibe include the publicly traded adtech company MNTN and startups like TVScientific, Tatari, and StackAdapt.<\/p>\n<p>Arthur Querou, Vibe&#039;s co-CEO and cofounder, told Business Insider that the company&#039;s recent growth is down to the team refining its ad-targeting product, more customers adopting its generative AI creative studio, and Vibe improving its own marketing.<\/p>\n<p>Querou said Vibe&#039;s targeting platform sets it apart from competitors. &quot;We built our own data assets that allow us to be much more granular&quot; in matching a specific product to the right viewer, versus using data brokers, Querou said.<\/p>\n<p>&quot;We&#039;ve transformed the whole buying stack into a recommendation engine,&quot; he added.<\/p>\n<p>Vibe also offers a generative AI studio, where advertisers enter their business name or URL, and the platform creates a video ad. The company said more than 10% of the ad creatives that run on its platform are currently AI-generated, a number Querou predicts will rise to 30% by the end of next year and 95% by 2028.<\/p>\n<p>Querou described the Series B round as &quot;a safety net for an aggressive go-to-market&quot; strategy. The company uses the Vibe platform to advertise itself on CTV platforms, and also buys ads on Meta, LinkedIn, Google, X, Reddit, and billboards.<\/p>\n<p>While Vibe plans on recruiting for some key product management roles, it isn&#039;t planning an aggressive hiring strategy to match. It intends to build AI agents to handle tasks like account management as its self-service platform grows, Querou said.<\/p>\n<p>&quot;By building agents ourselves internally, it&#039;ll avoid us having to hire 250 roles by the end of 2028,&quot; he added.<\/p>\n<p><strong><em>Check out the pitch deck Vibe.co used to secure its $50 million Series B investment, shared exclusively with Business Insider. Some of the slides have been omitted or redacted.<\/em><\/strong><\/p>\n<p>Vibe wants to increase the number of advertisers using streaming TV.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9888cc993f9955cf1910?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe cites a McKinsey report that estimates streaming video could grow to 43% of consumer entertainment spending by 2040, up from 24% in 2022.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98885dbc4fd10da9c0c1?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibes also cites an amalgamation of other data sources, which suggest connected-TV ad spend could surpass social ad spend by 2035.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9888cc993f9955cf1911?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>SMB advertisers are set to be a key driver of that growth, Vibe says.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98895dbc4fd10da9c0c2?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>This slide showcases some of Vibe&#039;s key attributes.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9889cc993f9955cf1912?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>The company says it&#039;s:<\/p>\n<ul>\n<li>A CTV pure player<\/li>\n<li>Turn-key and self-service<\/li>\n<li>AI-powered<\/li>\n<li>A one-stop shop for streaming TV ads<\/li>\n<li>Return on investment-measurable<\/li>\n<li>Integrated with major measurement partners<\/li>\n<\/ul>\n<p>This slide illustrates the platform&#039;s interface.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98881c1f80efbec47e54?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe&#039;s clients have included UFC and Flow.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98891c1f80efbec47e55?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>It has partnerships with connected-TV companies like Disney and Paramount.<\/p>\n<p>The company states that it works with 5,000 clients of all sizes and from various industries.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9889cc993f9955cf1913?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>The company says that as advertisers find success on Vibe, they increase their spending with the platform.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98891c1f80efbec47e56?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>One client, anonymized in this slide, found that Vibe delivered a better return on ad spend than Meta, Snap, and the adtech platforms AppLovin and MNTN.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98895dbc4fd10da9c0c3?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Herb Jones and Branded Bills are clients who have found success with Vibe.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9889cc993f9955cf1914?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe has more than 120 employees.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9889cc993f9955cf1915?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe lists its feature set, which includes a custom-built demand-side platform and a generative-AI ad editor.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da988a1c1f80efbec47e59?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe says that 8% of commercials on Vibe are created using its generative AI commercial editor.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da98895dbc4fd10da9c0c5?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>While many of Vibe&#039;s competitors target S&amp;P 500 clients, Vibe sees an opportunity to seize the SMB market.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da988a5dbc4fd10da9c0c6?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>In this redacted slide, Vibe details a vision that will see performance advertisers spending $10 billion on its streaming TV ads by 2035.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da9889cc993f9955cf1916?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Vibe says it has &quot;cracked the SMG PLG playbook.&quot; PLG refers to &quot;product-led growth.&quot;<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68da988acc993f9955cf1917?format=jpeg\" alt=\"Vibe\"\/><figcaption>\n<p>Vibe<\/p>\n<\/figcaption><\/figure>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vibe cofounders Franck Tetzlaff and Arthur Querou. Vibe.co Vibe.co wants to make buying TV ads like Google and Meta advertising. The adtech startup offers a self-service platform for buying ads on streaming TV. Vibe just raised a $50 million Series B investment round, led by the VC firm Hedosophia. Adtech company Vibe is trying to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-33707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/33707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=33707"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/33707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/33708"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=33707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=33707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=33707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}