{"id":34624,"date":"2025-10-09T04:01:31","date_gmt":"2025-10-09T04:01:31","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/an-openai-leader-says-ai-is-forcing-companies-to-rethink-their-software-playbook\/"},"modified":"2025-10-09T04:01:31","modified_gmt":"2025-10-09T04:01:31","slug":"an-openai-leader-says-ai-is-forcing-companies-to-rethink-their-software-playbook","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/an-openai-leader-says-ai-is-forcing-companies-to-rethink-their-software-playbook\/","title":{"rendered":"An OpenAI leader says AI is forcing companies to rethink their software playbook"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68e62025cc993f9955cfbf3a?format=jpeg\" alt=\"OpenAI&#039;s Andy Brown\"\/><figcaption>OpenAI&#039;s Andy Brown says AI is transforming not just products but the process of building them, pushing companies to rethink how they build and ship.<\/p>\n<p>Lee Chong Ming\/Business Insider<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>OpenAI&#039;s Asia-Pacific go-to-market lead says AI is changing companies&#039; software playbooks.<\/li>\n<li>Andy Brown said he&#039;s seeing a shift now where projects follow a kind of &quot;product-release cycle.&quot;<\/li>\n<li>Brown&#039;s comments come as AI firms roll out product updates faster than ever.<\/li>\n<\/ul>\n<p>AI isn&#039;t just transforming what products companies create \u2014 it&#039;s changing how they build them, said OpenAI&#039;s Asia-Pacific go-to-market lead.<\/p>\n<p>Andy Brown said at Tech Week Singapore 2025 on Wednesday that he&#039;s seeing enterprise customers rethink how they&#039;re conducting software engineering cycles.<\/p>\n<p>Typically, companies &quot;structure projects based on long sprint cycles and how much you can achieve,&quot; Brown said at the fireside chat. But he&#039;s observed a shift, where projects follow a more traditional &quot;product-release cycle,&quot; he said.<\/p>\n<p>Brown told Business Insider after the conference that he has been seeing many chief technology officers and engineering leaders move into &quot;even more agile and &#039;always on&#039; product release cycles.&quot;<\/p>\n<p>AI companies like OpenAI can roll out multiple product updates over just one week. &quot;Part of how that velocity is possible is how software engineering is changing,&quot; Brown said at the conference.<\/p>\n<p>Brown pointed to the example of OpenAI&#039;s developer platform Agent Builder, a drag-and-drop interface that lets anyone create custom AI agents. The tool was built in about six weeks, and about 80% of its code was written by OpenAI&#039;s model, Brown said.<\/p>\n<p>AI is forcing companies to &quot;rethink how we are building technology inside our businesses,&quot; he added. &quot;Are we really pushing ourselves to kind of like change the fundamental ways of working?&quot;<\/p>\n<p>Brown urged companies to start experimenting with AI tools.<\/p>\n<p>&quot;For the last two years, I have just seen this incredible compression in the capabilities of AI models,&quot; he said. &quot;It used to be one to two years between major leaps at the frontier. It&#039;s closer to one to two months today,&quot; he added.<\/p>\n<h2>AI companies are pushing updates out fast<\/h2>\n<p>Brown&#039;s comments come amid an industry-wide acceleration in how often AI companies push out major updates.<\/p>\n<p>OpenAI, Anthropic, and Google have all compressed their release timelines over the past year.<\/p>\n<p>OpenAI launched GPT-4o in May and, within months, rolled out real-time voice features, in-chat image generation, and an app-store-style marketplace.<\/p>\n<p>In May, Google announced over two dozen new AI updates at its I\/O developer conference. &quot;We are shipping faster than ever,&quot; Google CEO Sundar Pichai said.<\/p>\n<p>Anthropic released Claude Sonnet 4.5, its latest model, last week. The upgrade arrives just four months after its predecessor, Sonnet 4, underscoring the startup&#039;s rapid product cadence in the generative AI arms race.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI&#039;s Andy Brown says AI is transforming not just products but the process of building them, pushing companies to rethink how they build and ship. Lee Chong Ming\/Business Insider OpenAI&#039;s Asia-Pacific go-to-market lead says AI is changing companies&#039; software playbooks. Andy Brown said he&#039;s seeing a shift now where projects follow a kind of &quot;product-release [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-34624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/34624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=34624"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/34624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/34625"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=34624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=34624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=34624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}