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Users of Amazon\u2019s Echo Show smart displays have reported a recent increase in full-screen, sponsored advertisements appearing on their devices. The ads are being displayed intermittently between other content, including personal photos when the device is in \u201cPhoto Frame\u201d mode, as well as between news and recipe widgets.<\/p>\n
The appearance of these ads follows the introduction of a new \u201cHome Screen Display ad program\u201d by Amazon this summer, which was rolled out alongside the Alexa Plus service. This program is an expansion of the \u201cAlexa Native ads\u201d initiative that began in November 2023. In recent months, users on forums like Reddit have posted complaints about the intrusive nature of the ads, with some reporting they have unplugged their devices or sought refunds from the company.<\/p>\n
In response to inquiries, an Amazon spokesperson described the advertising as a \u201csmall part of the experience\u201d intended to help customers discover new products. At a hardware event last month, Amazon\u2019s head of Devices & Services, Panos Panay, stated that a relevant ad can be a positive \u201cadd-on\u201d for customers, but conceded that some of the \u201crandomness\u201d of the current ad implementation needs improvement.<\/p>\n
According to the company\u2019s statements and user reports, the full-screen ads cannot be permanently disabled. Amazon\u2019s spokesperson advised that users can swipe to skip an ad or provide feedback by long-pressing the screen. However, users report that providing feedback only \u201cpauses\u201d a specific ad temporarily before other advertisements appear.<\/p>\n