{"id":35239,"date":"2025-10-14T19:11:20","date_gmt":"2025-10-14T19:11:20","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/rivian-ceo-big-automakers-will-suffer-if-they-dont-get-better-at-software\/"},"modified":"2025-10-14T19:11:20","modified_gmt":"2025-10-14T19:11:20","slug":"rivian-ceo-big-automakers-will-suffer-if-they-dont-get-better-at-software","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/rivian-ceo-big-automakers-will-suffer-if-they-dont-get-better-at-software\/","title":{"rendered":"Rivian CEO: Big automakers will suffer if they don&#8217;t get better at software"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/68ee6fed5dbc4fd10daad04d?format=jpeg\" alt=\"RJ Scaringe looks on during an event to unveil Rivian&#039;s R2\"\/><figcaption>Rivian CEO RJ Scaringe<\/p>\n<p>Mike Blake\/Reuters<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Rivian CEO RJ Scaringe said big automakers need to up their software game.<\/li>\n<li>Scaringe said most major vehicles are &quot;little islands of software&quot; that are too difficult to control.<\/li>\n<li>This reality simply won&#039;t do in an AI world, he said.<\/li>\n<\/ul>\n<p>If big automakers want to win on AI, they need to start making more of their own software, Rivian CEO RJ Scaringe said.<\/p>\n<p>&quot;I think it&#039;s inconceivable that by, call it early 2030s, that a car company can exist at scale and maintain their market share and not have a software defined architecture,&quot; Scaringe told Stripe cofounder John Collison on Collison&#039;s &quot;Cheeky Pint&quot; podcast.<\/p>\n<p>Scaringe said that right now, most major automakers rely on &quot;little islands of software&quot; for specific functions that aren&#039;t always able to communicate with each other. This reality just isn&#039;t compatible with an AI world.<\/p>\n<p>&quot;There&#039;s so many abstraction layers between the actual code and the manufacturer. I think that must go away for you to be competitive in a world of AI, where you want deep contextual understanding of what&#039;s happening across the vehicle and being able to create these highly immersive, highly evolving experiences that get better and better over time,&quot; he said.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AlF2H8zeyw8?feature=oembed\" frameborder=\"0\"><\/iframe><\/p>\n<p>Automakers who don&#039;t adapt could soon feel the pinch, Scaringe said.<\/p>\n<p>&quot;If manufacturers don&#039;t make that change, they&#039;re just going to lose market share,&quot; he said. &quot;And the ones that do have that technology are going to gain a lot of market share in the next 10 years.&quot;<\/p>\n<p>It is a bit self-interested to pitch automakers on upping their software game, Scaringe said. Rivian, which has its own tech stack, has an up to $5.8 billion partnership with Volkswagen to work on developing software for both companies. Rivian&#039;s leader said that outside similar agreements, traditional automakers might struggle.<\/p>\n<p>&quot;I think every car company is either going to try to develop it themselves, which is hard because they don&#039;t typically have those skill sets,&quot; Scaringe said. &quot;Try to source it from suppliers. That&#039;s very hard because those companies are precisely the ones that don&#039;t want to see all their little computers go away. Or, work with us.&quot;<\/p>\n<p>Rivian is already showing a taste of what the future holds, Scaringe said. He pointed to the company&#039;s viral Halloween mode, a yearly update where owners can transform their vehicles with lights and sounds. Past editions have included Back to the Future and Knight Rider.<\/p>\n<p>&quot;We&#039;re at the tip of the iceberg of being able to do these very immersive, very hard to recreate modes that are just, you can&#039;t do with a traditional architecture,&quot; Scaringe said.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rivian CEO RJ Scaringe Mike Blake\/Reuters Rivian CEO RJ Scaringe said big automakers need to up their software game. Scaringe said most major vehicles are &quot;little islands of software&quot; that are too difficult to control. This reality simply won&#039;t do in an AI world, he said. If big automakers want to win on AI, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-35239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/35239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=35239"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/35239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/35240"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=35239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=35239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=35239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}