{"id":39262,"date":"2025-11-23T06:52:08","date_gmt":"2025-11-23T06:52:08","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/why-us-demand-for-japanese-matcha-is-straining-the-3-5-billion-industry\/"},"modified":"2025-11-23T06:52:08","modified_gmt":"2025-11-23T06:52:08","slug":"why-us-demand-for-japanese-matcha-is-straining-the-3-5-billion-industry","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/why-us-demand-for-japanese-matcha-is-straining-the-3-5-billion-industry\/","title":{"rendered":"Why US demand for Japanese matcha is straining the $3.5 billion industry"},"content":{"rendered":"<p>Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year. <\/p>\n<p>As more Western consumers demand ceremonial-grade matcha \u2014 the highest-quality and most expensive kind \u2014 Japanese farmers are struggling to keep up. Extreme weather, aging tea farmers, and labor-intensive production methods have all contributed to global shortages and record-high prices. <\/p>\n<p>Meanwhile, the rise of cafes like Aoko Matcha in New York City and social media trends like #matchatok have fueled even more demand.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year. As more Western consumers demand ceremonial-grade matcha \u2014 the highest-quality and most expensive kind \u2014 Japanese farmers are struggling to keep up. Extreme weather, aging tea farmers, and labor-intensive production methods [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-39262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/39262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=39262"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/39262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/39263"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=39262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=39262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=39262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}