{"id":40894,"date":"2025-12-16T08:41:33","date_gmt":"2025-12-16T08:41:33","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/ford-is-switching-gears-from-evs-it-was-really-the-customer-changing-their-decision\/"},"modified":"2025-12-16T08:41:33","modified_gmt":"2025-12-16T08:41:33","slug":"ford-is-switching-gears-from-evs-it-was-really-the-customer-changing-their-decision","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/ford-is-switching-gears-from-evs-it-was-really-the-customer-changing-their-decision\/","title":{"rendered":"Ford is switching gears from EVs: &#8216;It was really the customer changing their decision&#8217;"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/67e54a71b8b41a9673fbd710?format=jpeg\" alt=\"Ford trucks at a car dealership lot\"\/><figcaption>President Trump&#039;s tariffs on imported cars and trucks are likely to increase prices for US consumers by thousands of dollars, trade groups and experts warned.<\/p>\n<p>Brandon Bell\/Getty Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Ford is pulling back on its electric vehicle production, a move that will cost it close to $20 billion.<\/li>\n<li>It&#039;s switching gears to hybrid vehicles, saying it was seeing a spike in demand for hybrid vehicles.<\/li>\n<li>Ford&#039;s CEO said the change came from &quot;the customer changing their decision.&quot;<\/li>\n<\/ul>\n<p>Ford is switching gears, away from some electric vehicles.<\/p>\n<p>In a news release on Monday, the company announced several changes to its EV production, saying it is deprioritizing fully electric large vehicles, which were not making it money.<\/p>\n<p>&quot;Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs and regulatory changes,&quot; Ford said inthe release.<\/p>\n<p>The company also plans tostop the production of electric commercial vans it had planned to release in the US and Europe.<\/p>\n<p>Instead, it&#039;s boosting its hybrid car pipeline.<\/p>\n<p>&quot;By 2030, about 50% of Ford&#039;s global volume will be hybrids, extended-range EVs and electric vehicles, versus 17% today,&quot; the company added.<\/p>\n<p>Ford CEO Jim Farley said in a Monday Bloomberg interview: &quot;It was really the customer changing their decision.&quot;<\/p>\n<p>Farley said that in November, Ford saw a 30% increase in its hybrid sales. On the flipside, it saw a slump in its more expensive EVs, while its more affordable EVs performed better.<\/p>\n<p>&quot;The EV market in the US went from 12% of the industry to only five, and that really, in the end, was the big decider for us,&quot; he said to Bloomberg.<\/p>\n<p>Instead of large EVs, the company said it will produce a &quot;high-volume family of smaller, highly efficient and affordable electric vehicles,&quot; starting with a midsize pickup truck in 2027.<\/p>\n<p>Ford estimates that changing EV production plans is going to cost the company about $19.5 billion. The company said it will take a majority of the hit this quarter.<\/p>\n<p>Ford&#039;s stock price remained largely flat after the announcement. It&#039;s up about 38% since the start of the year.<\/p>\n<p>The Trump administration has rolled back incentives that boosted the EV sector, such as ending the $7,500 tax credit for EVs in September.<\/p>\n<p>The change in Ford&#039;s EV plans comes less than two months after the company announced in October that it would double down on its F-150 pickup truck production. The company said that it wanted to increase production of the F-150s by 50,000 units in 2026, and would move some of its EV workers over to meet this goal.<\/p>\n<p>Ford also said that it would pause the production of the F-150 Lightning \u2014 the electric counterpart of its bestseller truck \u2014 to prioritize gas and hybrid vehicle production.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Trump&#039;s tariffs on imported cars and trucks are likely to increase prices for US consumers by thousands of dollars, trade groups and experts warned. Brandon Bell\/Getty Images Ford is pulling back on its electric vehicle production, a move that will cost it close to $20 billion. It&#039;s switching gears to hybrid vehicles, saying it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-40894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/40894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=40894"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/40894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/40895"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=40894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=40894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=40894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}