{"id":41827,"date":"2025-12-28T10:23:34","date_gmt":"2025-12-28T10:23:34","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/mrbeasts-former-manager-says-the-age-of-social-media-superstars-is-fading\/"},"modified":"2025-12-28T10:23:34","modified_gmt":"2025-12-28T10:23:34","slug":"mrbeasts-former-manager-says-the-age-of-social-media-superstars-is-fading","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/mrbeasts-former-manager-says-the-age-of-social-media-superstars-is-fading\/","title":{"rendered":"MrBeast&#8217;s former manager says the age of social-media superstars is fading"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/694aa93e64858d02d2174ef4?format=jpeg\" alt=\"Reed Duchscher, CEO and founder of Night.\"\/><figcaption>Reed Duchscher, CEO and founder of Night.<\/p>\n<p>JASSIEUO (Jasmine Durhal).<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Reed Duchscher, MrBeast&#039;s former manager, says we won&#039;t see another MrBeast-scale creator soon.<\/li>\n<li>As social algorithms focus on individual interests, it&#039;s harder for creators to achieve a broad reach.<\/li>\n<li>Influencers who stick to a niche are well-positioned to sell products to fans, even if they&#039;re less famous.<\/li>\n<\/ul>\n<p>YouTuber MrBeast is a social-media superstar, with hundreds of millions of subscribers and a business valued at around $5 billion.<\/p>\n<p>He also may be one of the last creators to amass such a large fan base, according to his former talent manager Reed Duchscher.<\/p>\n<p>As social-media algorithms get better at tailoring content to individual user interests, the opportunity for stars like MrBeast, Charli D&#039;Amelio, or Khaby Lame to show up across feeds becomes much harder, Duchscher said.<\/p>\n<p>&quot;If you like travel content, if you like automotive content, if you like health and beauty content, your algorithms kind of stay in that vertical,&quot; he said.<\/p>\n<p>Social-entertainment platforms like YouTube and TikTok benefit from diversifying their talent pools with more creators rather than becoming too reliant on megastars to drive consumption, he said.<\/p>\n<p>Duchscher&#039;s talent management firm, Night, works with other large creators like Kai Cenat and Hasan Piker, but the company is thinking about finding new talent who dominate a particular content niche, even if that means they have a smaller set of loyal fans.<\/p>\n<p>&quot;It&#039;s much easier to build businesses when you have a hyper-niche, scaled audience because the product makes a lot more sense,&quot; Duchscher said.<\/p>\n<p>A food creator could launch a cookbook, while a plant creator could sell a line of gardening tools, for example. Night operates a separate venture arm that invests in creator businesses. Duchscher ended his role as MrBeast&#039;s talent manager last year, but he continues to work with the creator on his chocolate business, Feastables.<\/p>\n<p>The strategy of finding niche creators who can sell products is increasingly popular among creator economy businesses.<\/p>\n<p>For example, the investment firm Slow Ventures is writing $1 million to $3 million checks for creators who are popular in a particular content category and have plans to expand beyond media.<\/p>\n<p>&quot;There&#039;s going to be a subset of creators that are very entrepreneurial, have deep trust and expertise in a specific vertical, and are builders,&quot; Slow&#039;s Megan Lightcap told Business Insider earlier this year. &quot;They&#039;re founders.&quot;<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reed Duchscher, CEO and founder of Night. JASSIEUO (Jasmine Durhal). Reed Duchscher, MrBeast&#039;s former manager, says we won&#039;t see another MrBeast-scale creator soon. As social algorithms focus on individual interests, it&#039;s harder for creators to achieve a broad reach. Influencers who stick to a niche are well-positioned to sell products to fans, even if they&#039;re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-41827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/41827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=41827"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/41827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/41828"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=41827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=41827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=41827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}