{"id":44710,"date":"2026-02-05T20:11:21","date_gmt":"2026-02-05T20:11:21","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/tesla-filings-reveal-possible-new-roadster-logos\/"},"modified":"2026-02-05T20:11:21","modified_gmt":"2026-02-05T20:11:21","slug":"tesla-filings-reveal-possible-new-roadster-logos","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/tesla-filings-reveal-possible-new-roadster-logos\/","title":{"rendered":"Tesla filings reveal possible new Roadster logos"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6601a94c16bde8d4ead1d2bf?format=jpeg\" alt=\"The Tesla Roadster is on display at the Tesla Giga Texas manufacturing facility during the &quot;Cyber Rodeo&quot; grand opening party on April 7, 2022 in Austin, Texas.\"\/><figcaption>The Tesla Roadster is on display at the Tesla Giga Texas manufacturing facility during the &quot;Cyber Rodeo&quot; grand opening party on April 7, 2022 in Austin, Texas.<\/p>\n<p>SUZANNE CORDEIRO<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Tesla filed two new trademark applications related to the Roadster, its electric sports car.<\/li>\n<li>One shows a sleek design with three minimalist lines. The other shows a stylized version of the word &quot;Roadster.&quot;<\/li>\n<li>CEO Elon Musk previously said the company was targeting April 1 for a demo.<\/li>\n<\/ul>\n<p>Tesla is only a few months away from its planned Roadster demo, and it might be getting a fresh new logo to boot.<\/p>\n<p>The automaker filed two new trademark applications on Tuesday with the United States Patent and Trademark Office. One of the filings shows a sleek design featuring three minimalist lines that appear to form a vehicle.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6984eb7ba645d1188188c6f5?format=jpeg\" alt=\"roadster logo\"\/><figcaption>\n<p>Tesla\/USPTO<\/p>\n<\/figcaption><\/figure>\n<p>The second application is for the styling of the name. The company submitted protections for &quot;Roadster&quot; in an all-caps styling with a stretched shape and segmented letters.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6984eb14e1ba468a96ab7dce?format=jpeg\" alt=\"roadster proposed logo\"\/><figcaption>\n<p>Tesla\/USPTO<\/p>\n<\/figcaption><\/figure>\n<p>Per both filings, the logos haven&#039;t yet been used on commercial vehicles.<\/p>\n<p>Trademark attorney Josh Gerben wrote in a blog post that companies often file trademark applications on an &quot;intent to use basis&quot; ahead of a public launch.<\/p>\n<p>&quot;By filing early, Tesla locks in a nationwide priority date, preventing third parties from attempting to register the same or confusingly similar marks after the logos are publicly announced,&quot; he wrote.<\/p>\n<p>A spokesperson for Tesla did not respond to a request for comment.<\/p>\n<p>The electric-car maker ramped up work on the Roadster last summer, Business Insider previously reported. Designs for the Roadster that were seen by insiders last year showed a two-seater with butterfly doors. At the time, a source with knowledge of the issue said the vehicle was at least two to three years from production.<\/p>\n<p>Elon Musk has hyped up the revamped Roadster over the past few months. He has said the vehicle will be able to fly.<\/p>\n<p>In a January interview, Musk said &quot;if safety is your number one goal, don&#039;t buy the Roadster,&quot; adding that it would be the &quot;best of the last of the human-driven cars.&quot;<\/p>\n<p>The Tesla CEO said during the company&#039;s third-quarter earnings call that the new Roadster will be unveiled on April 1, joking that April Fools&#039; Day will give him &quot;some deniability.&quot;<\/p>\n<p>&quot;I could say I was just kidding,&quot; he said.<\/p>\n<p>He had previously said Tesla planned to unveil the vehicle by the end of 2025.<\/p>\n<p><em>Do you work for Tesla or have a tip? Contact this reporter via email at <\/em><em>gkay@businessinsider.com<\/em><em> or Signal at 248-894-6012. Use a personal email address, a nonwork device, and nonwork WiFi; <\/em>here&#039;s our guide to sharing information securely<em>.<\/em><\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tesla Roadster is on display at the Tesla Giga Texas manufacturing facility during the &quot;Cyber Rodeo&quot; grand opening party on April 7, 2022 in Austin, Texas. SUZANNE CORDEIRO Tesla filed two new trademark applications related to the Roadster, its electric sports car. One shows a sleek design with three minimalist lines. The other shows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-44710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/44710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=44710"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/44710\/revisions"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=44710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=44710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=44710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}