{"id":45135,"date":"2026-02-11T02:21:12","date_gmt":"2026-02-11T02:21:12","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/nbcs-super-bowl-ratings-just-miss-record-but-bad-bunny-was-the-top-draw\/"},"modified":"2026-02-11T02:21:12","modified_gmt":"2026-02-11T02:21:12","slug":"nbcs-super-bowl-ratings-just-miss-record-but-bad-bunny-was-the-top-draw","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/nbcs-super-bowl-ratings-just-miss-record-but-bad-bunny-was-the-top-draw\/","title":{"rendered":"NBC&#8217;s Super Bowl ratings just miss record \u2014 but Bad Bunny was the top draw"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/698a5171a645d11881890083?format=jpeg\" alt=\"Seahawks Patriots\"\/><figcaption>The Seattle Seahawks cruised past the New England Patriots in Super Bowl 60, thanks to a dominant defense.<\/p>\n<p>Stan Grossfeld\/The Boston Globe via Getty Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Sunday&#039;s Super Bowl was the second-most-watched after the 2025 game.<\/li>\n<li>NBC&#039;s broadcast, featuring a lopsided game and a Bad Bunny performance, was viewed by 124.9 million.<\/li>\n<li>A new ratings calculation method introduced last year has helped boost ratings.<\/li>\n<\/ul>\n<p>The Seattle Seahawks won Super Bowl 60 and so did NBC \u2014 but not by as much as they would have liked.<\/p>\n<p>An average of 124.9 million people tuned in, per NBC Sports. NBC generated the second-most-watched Super Bowl \u2014 behind 2025&#039;s game on FOX Sports \u2014 in its broadcast of the Big Game.It ended a two-year streak of record-breaking Super Bowl viewership.<\/p>\n<p>Telemundo, however, delivered a record with the most-watched Super Bowl in US Spanish-language history with an average of 3.3 million viewers. That viewership peaked during Bad Bunny&#039;s halftime show performance, with 4.9 million viewers.<\/p>\n<p>Overall, viewership was an average of 128.2 million from 8:15 to 8:30 p.m. ET during Bad Bunny&#039;s performance.<\/p>\n<p>An all-time record 137.8 million viewers watched across NBC, Peacock, and Telemundo during the second quarter, according to NBC Sports.<\/p>\n<p>A more detailed breakdown will be available from Nielsen later this week, NBC Sports said in its press release.<\/p>\n<p>Many major sporting events \u2014 including last year&#039;s Super Bowl \u2014 have seen their ratings increase since Nielsen changed its ratings calculation in late January 2025 to better account for out-of-home viewing, such as people watching at restaurants and bars.<\/p>\n<p>The college football National Championship Game drew in just over 30 million people, up about 36% from last year&#039;s mark of 22.1 million and close to the all-time record of 33.9 million in 2015.<\/p>\n<p>Under Nielsen&#039;s prior ratings methodology, this year&#039;s college football championship would have generated just over 28 million viewers. That&#039;s based on an ESPN spokesperson telling The Athletic that the game&#039;s ratings would have risen 27% year over year under the old format. In other words, out-of-home viewing appeared to add 2 million viewers to the game&#039;s total.<\/p>\n<p>So while Nielsen&#039;s revamped viewership calculations may have affected Sunday&#039;s ratings, it might not have made a massive difference.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Seattle Seahawks cruised past the New England Patriots in Super Bowl 60, thanks to a dominant defense. Stan Grossfeld\/The Boston Globe via Getty Images Sunday&#039;s Super Bowl was the second-most-watched after the 2025 game. NBC&#039;s broadcast, featuring a lopsided game and a Bad Bunny performance, was viewed by 124.9 million. A new ratings calculation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-45135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=45135"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/45136"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=45135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=45135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=45135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}