{"id":45669,"date":"2026-02-18T05:11:21","date_gmt":"2026-02-18T05:11:21","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/ducatis-north-america-ceo-said-he-hopes-self-driving-motorcycles-never-become-a-thing\/"},"modified":"2026-02-18T05:11:21","modified_gmt":"2026-02-18T05:11:21","slug":"ducatis-north-america-ceo-said-he-hopes-self-driving-motorcycles-never-become-a-thing","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/ducatis-north-america-ceo-said-he-hopes-self-driving-motorcycles-never-become-a-thing\/","title":{"rendered":"Ducati&#8217;s North America CEO said he hopes self-driving motorcycles never become a thing"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/695cb092832e0ef1ead737a0?format=jpeg\" alt=\"Ducati&#039;s North America CEO, Jason Chinnock.\"\/><figcaption>Ducati&#039;s North America CEO, Jason Chinnock, said he hopes self-driving cars never become a thing.<\/p>\n<p>Ducati<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Ducati&#039;s North America CEO, Jason Chinnock, said that he hopes motorcycles never become self-driving.<\/li>\n<li>He said Ducati builds motorcycles for the thrill of the ride, not just to get from point A to point B.<\/li>\n<li>Ducati, an Italian luxury motorcycle brand owned by Volkswagen Group, turns 100 this year.<\/li>\n<\/ul>\n<p>Ducati&#039;s top executive said he hopes he&#039;ll never see the day when motorcycles can drive themselves.<\/p>\n<p>Jason Chinnock, who has been with the Italian luxury motorcycle company for over 20 years and served as its North American CEO for a decade, said being a motorcyclist is a core part of his identity.<\/p>\n<p>He told Business Insider in an interview that aself-driving motorcycle would &quot;take away the entire reason to ride a motorcycle.&quot;<\/p>\n<p>Autonomous cars, he said, are useful for mobility \u2014 they transport people in a &quot;safe, smooth, efficient, and carefree way.&quot;<\/p>\n<p>He said Ducati&#039;s motorcycles are less about transportation and more about entertainment and the riding experience.<\/p>\n<p>&quot;We are not building mobility. We&#039;re building motorcycles. We&#039;re building something for joy and for fun,&quot; Chinnock said. &quot;If it takes away the ability to operate it and experience it, then just get in a pod and go from point A to point B.&quot;<\/p>\n<p>There are no commercially available self-driving motorcycles. Some companies, such as Japan&#039;s Yamaha and the Singapore-headquartered Omoway, have started work on self-balancing bikes.<\/p>\n<p>However, Ducati is not entirely dismissing autonomous features, adding them where necessary for safety. For instance, Chinnock said some of Ducati&#039;s models come with electronic cruise control, traction control, and an anti-lock braking system.<\/p>\n<p>Ducati, which was founded in Bologna, Italy, in 1926, is owned by the Volkswagen Group.<\/p>\n<p>Its motorcycles cost more than $10,000 in the US, with some models exceeding $40,000. In 2024, Ducati sold about 55,000 motorcycles worldwide, earning 1 billion euros, or about $1.17 billion, in revenue.<\/p>\n<p>Autonomous cars are gaining traction globally. Tesla&#039;s robotaxis and Alphabet&#039;s Waymo both offer autonomous taxi services in San Francisco and the Bay Area, with Uber set to join the fray this year.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ducati&#039;s North America CEO, Jason Chinnock, said he hopes self-driving cars never become a thing. Ducati Ducati&#039;s North America CEO, Jason Chinnock, said that he hopes motorcycles never become self-driving. He said Ducati builds motorcycles for the thrill of the ride, not just to get from point A to point B. Ducati, an Italian luxury [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-45669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=45669"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/45670"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=45669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=45669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=45669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}