{"id":45849,"date":"2026-02-20T07:21:15","date_gmt":"2026-02-20T07:21:15","guid":{"rendered":"https:\/\/agooka.com\/news\/business\/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift\/"},"modified":"2026-02-20T07:21:15","modified_gmt":"2026-02-20T07:21:15","slug":"perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/business\/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift\/","title":{"rendered":"Perplexity\u2019s Retreat From Ads Signals a Bigger Strategic Shift"},"content":{"rendered":"<p>The AI search startup once predicted advertising would be a massive business. Now it&#039;s betting on a smaller, more valuable audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AI search startup once predicted advertising would be a massive business. Now it&#039;s betting on a smaller, more valuable audience.<\/p>\n","protected":false},"author":1,"featured_media":45850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-45849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=45849"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/45849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/45850"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=45849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=45849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=45849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}