{"id":46138,"date":"2026-02-23T23:51:14","date_gmt":"2026-02-23T23:51:14","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/lamborghini-ceo-cites-lack-of-engine-noise-as-a-reason-the-company-scrapped-its-ev\/"},"modified":"2026-02-23T23:51:14","modified_gmt":"2026-02-23T23:51:14","slug":"lamborghini-ceo-cites-lack-of-engine-noise-as-a-reason-the-company-scrapped-its-ev","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/lamborghini-ceo-cites-lack-of-engine-noise-as-a-reason-the-company-scrapped-its-ev\/","title":{"rendered":"Lamborghini CEO cites lack of engine noise as a reason the company scrapped its EV"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/699cb333efb52c8bd0deb3fb?format=jpeg\" alt=\"The side profile of a blue Lamborghini Lanzador. It&#039;s a two-door, coupe-like car with large rims and several muscular body lines.\"\/><figcaption>Lamborghini&#039;s concept, the Lanzador, has been scrapped amid a slump in EV demand.<\/p>\n<p>Lamborghini<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Lamborghini&#039;s CEO said the company shelved its EV project late last year.<\/li>\n<li>He said that an EV&#039;s silent powertrain lacked the &#039;emotional connection&#039; Lamborghini owners expected.<\/li>\n<li>Instead, Lamborghini will shift its focus to plug-in hybrid vehicles.<\/li>\n<\/ul>\n<p>The roar of Lamborghini&#039;s screaming V10 and V12 engines won&#039;t go silent.<\/p>\n<p>In an interview with The Sunday Times, CEO Stephan Winkelmann said the Italian supercar maker has scrapped plans for its first all-electric model, the Lanzador, after consumer interest in high-priced EVs flattened to &quot;close to zero.&quot;<\/p>\n<p>&quot;EVs, in their current form, struggle to deliver this specific emotional connection,&quot; he told the Times, adding that engine noise is often a selling point for luxury sports cars. &quot;The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis, and global data.&quot;<\/p>\n<p>Lamborghini first announced the Lanzador EV in 2023, and the high-riding two-door coupe was scheduled to hit dealerships by 2029.<\/p>\n<p>Winkelmann said the car will now come to market as a plug-in hybrid instead.<\/p>\n<p>The shift marks a notable recalibration for the Volkswagen-owned supercar brand. In 2021, Lamborghini laid out an electrification road map that was supposed to add a fully-electric car by the &quot;second half of the decade.&quot; The company said it wanted to cut its 2024 carbon emissions in half.<\/p>\n<p>Winkelmann told the Times that by 2030, its entire lineup will feature a gas engine and a battery that can be plugged into an electrical outlet.<\/p>\n<p>He added that it will continue building internal combustion engines &quot;for as long as possible.&quot;<\/p>\n<p>&quot;Lamborghini is fully prepared for full electric,&quot; the company said in a statement to Business Insider. &quot;However, market readiness within the segment is not yet aligned with this transition.&quot;<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lamborghini&#039;s concept, the Lanzador, has been scrapped amid a slump in EV demand. Lamborghini Lamborghini&#039;s CEO said the company shelved its EV project late last year. He said that an EV&#039;s silent powertrain lacked the &#039;emotional connection&#039; Lamborghini owners expected. Instead, Lamborghini will shift its focus to plug-in hybrid vehicles. The roar of Lamborghini&#039;s screaming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-46138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/46138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=46138"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/46138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/46139"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=46138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=46138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=46138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}