{"id":46740,"date":"2026-03-03T10:31:23","date_gmt":"2026-03-03T10:31:23","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/openai-and-anthropic-are-turning-to-consultants-to-fight-their-battle-over-the-enterprise-market\/"},"modified":"2026-03-03T10:31:23","modified_gmt":"2026-03-03T10:31:23","slug":"openai-and-anthropic-are-turning-to-consultants-to-fight-their-battle-over-the-enterprise-market","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/openai-and-anthropic-are-turning-to-consultants-to-fight-their-battle-over-the-enterprise-market\/","title":{"rendered":"OpenAI and Anthropic are turning to consultants to fight their battle over the enterprise market"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6803129dc6ad288d147ea264?format=jpeg\" alt=\"BI Illustration\"\/><figcaption>Consulting firms are embracing AI with new technology.<\/p>\n<p>Tyler Le\/BI<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>OpenAI announced multi-year partnerships with consulting giants like McKinsey and BCG this week.<\/li>\n<li>The goal is to get OpenAI&#039;s enterprise tools into the hands of more companies.<\/li>\n<li>Anthropic has made similar partnerships with Accenture and Deloitte.<\/li>\n<\/ul>\n<p>The biggest AI startups are now using the biggest consulting firms as proxies in their battle to control the lucrative enterprise market.<\/p>\n<p>OpenAI this week announced multi-year partnerships with Boston Consulting Group, McKinsey &amp; Company, Accenture, and Capgeminito help companies integrate AI into existing systems, rethink workflows, and deploy AI coworkers at scale alongside OpenAI engineers.<\/p>\n<p>&quot;Working side by side with OpenAI enhances our ability to help companies reimagine their business to capture more value from AI,&quot; Ben Ellencweig, a McKinsey senior partner, said in a press release announcing the partnership.<\/p>\n<p>The partnerships will help each firm deploy AI coworkers across the enterprise, according to OpenAI&#039;s blog post.<\/p>\n<p>Anthropic has made similar moves. Last year, the OpenAI rival rolled out its own slate of consulting partnerships to accelerate enterprise adoption.<\/p>\n<p>In December, it teamed up with Accenture to help &quot;enterprises move from AI pilots to full-scale deployment.&quot; Two months earlier, it struck a deal with Deloitte to make Claude available across the firm&#039;s global network and launched a certification program to train 15,000 Deloitte staffers on the model to build AI solutions for clients in regulated industries, from financial services to healthcare and life sciences.<\/p>\n<p>These partnerships underscore how important it is to the leading AI labs that companies adopt their tools. OpenAI is racing to show revenue growth. Anthropic, meanwhile, has long made enterprise a cornerstone of its long-term strategy.<\/p>\n<p>Anthropic has been rapidly expanding its direct enterprise offerings. This month, it introduced a new suite of AI tools designed to help Claude operate inside popular workplace applications like Microsoft Excel and PowerPoint. It&#039;s also up against tech giants like Microsoft and Google, which already control much of the workplace software that corporate clients rely on.<\/p>\n<p>But these partnerships underscore a two-way shift. As AI startups look to consultancies for distribution and credibility, consulting firms are simultaneously reworking their own models to stay competitive in an AI-driven market.<\/p>\n<p>Consulting firms have pivoted hard since AI blew onto the scene with the release of OpenAI&#039;s ChatGPT in 2022, and these partnerships are just one way they are evolving to shore up their business. The big consulting firms say AI will soon make up a significant share of their client work.<\/p>\n<p>At McKinsey, where AI agents are rapidly multiplying alongside its 40,000-person workforce, senior partners told Business Insider that roughly 40% of the firm&#039;s work is now analytics- or AI-related and shifting toward generative AI. <\/p>\n<p>BCG, too \u2014 where nearly 90% of its 33,000 employees use AI \u2014 says it has created more custom GPTs than any other OpenAI customer, with five times as many employees building them as a year ago, according to Alicia Pittman, the head of BCG&#039;s global people team.<\/p>\n<p>Despite the hype around AI consultants told Business Insider there is still a long way to go before these tools are embedded in consulting firms&#039; workflows.<\/p>\n<p>&quot;Everyone has Copilot, and everyone has GPT or Claude,&quot; Mina Alaghband, a former McKinsey partner, told Business Insider. &quot;I would say at McKinsey, there are some use cases where those tools are applicable, but there are many where they are not sufficiently enterprise-grade. They don&#039;t have sufficient guardrails.&quot;<\/p>\n<p><em>Something to share about how consultants are using AI? Business Insider would like to hear from you. Email Lakshmi Varanasi at <\/em><em>lvaranasi@businessinsider.com<\/em><em> or contact her on Signal at lvaranasi.70.<\/em><\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consulting firms are embracing AI with new technology. Tyler Le\/BI OpenAI announced multi-year partnerships with consulting giants like McKinsey and BCG this week. The goal is to get OpenAI&#039;s enterprise tools into the hands of more companies. Anthropic has made similar partnerships with Accenture and Deloitte. The biggest AI startups are now using the biggest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-46740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/46740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=46740"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/46740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/46741"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=46740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=46740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=46740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}