{"id":47809,"date":"2026-03-17T20:41:17","date_gmt":"2026-03-17T20:41:17","guid":{"rendered":"https:\/\/agooka.com\/news\/technologies\/next-gen-firefly-models-to-be-built-on-nvidias-cosmos-open-models\/"},"modified":"2026-03-17T20:41:17","modified_gmt":"2026-03-17T20:41:17","slug":"next-gen-firefly-models-to-be-built-on-nvidias-cosmos-open-models","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/technologies\/next-gen-firefly-models-to-be-built-on-nvidias-cosmos-open-models\/","title":{"rendered":"Next-gen Firefly models to be built on Nvidia\u2019s Cosmos open models"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dataconomy.com\/wp-content\/uploads\/2026\/03\/next-gen-firefly-models-to-be-built-on-nvidias-cosmos-open-models.jpg\" alt=\"Next-gen Firefly models to be built on Nvidia\u2019s Cosmos open models\" title=\"Next-gen Firefly models to be built on Nvidia\u2019s Cosmos open models\"\/><\/p>\n<p>Adobe and Nvidia announced a strategic partnership on Monday to accelerate AI-powered creative and marketing workflows by integrating Adobe\u2019s Firefly generative AI models with Nvidia\u2019s accelerated computing infrastructure.<\/p>\n<p>The deal, unveiled at Nvidia\u2019s GTC conference in San Jose, targets enterprise-scale content production and represents a significant expansion of a collaboration spanning more than two decades. The partnership aims to reshape how brands and studios generate marketing materials, product imagery, and campaign assets.<\/p>\n<p>Adobe will develop its next generation of Firefly models using Nvidia\u2019s CUDA-X, NeMo libraries, and Cosmos open models, according to the announcement. The companies described the goal as achieving \u201cbest-in-class creative precision and control\u201d across creative and marketing pipelines. Adobe also plans to explore Nvidia\u2019s Agent Toolkit software and Nemotron open models to create automated workflows for content and campaign production.<\/p>\n<p>\u201cContent creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI,\u201d Adobe chair and CEO Shantanu Narayen said.<\/p>\n<p>Nvidia founder and CEO Jensen Huang said the companies are \u201cuniting our research and engineering teams to accelerate Adobe\u2019s beloved applications with NVIDIA CUDA and jointly build state-of-the-art world foundation models that reimagine creativity and transform customer experiences.\u201d<\/p>\n<p>A cloud-native 3D digital twin solution entered public beta as part of the announcement. The platform creates virtual replicas of physical products using Nvidia Omniverse libraries, OpenUSD data interchange, RTX rendering, and real-time cloud streaming. Brands can use the system to generate pack shots, lifestyle imagery, configurable 3D product experiences, and virtual try-ons.<\/p>\n<p>Adobe\u2019s Firefly Foundry, an enterprise service for custom AI models trained on proprietary brand content, will integrate Nvidia\u2019s computing and AI technologies. Nvidia infrastructure will also be incorporated into Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, GenStudio, and Adobe Experience Platform.<\/p>\n<p>The partnership includes a joint go-to-market strategy to drive enterprise adoption through Firefly Foundry. The Adobe deal forms part of Nvidia\u2019s broader enterprise AI initiative at GTC, which includes the launch of the Agent Toolkit platform with partners including Salesforce and SAP, according to VentureBeat.<\/p>\n<p><strong>Featured image credit<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe and Nvidia announced a strategic partnership on Monday to accelerate AI-powered creative and marketing workflows by integrating Adobe\u2019s Firefly generative AI models with Nvidia\u2019s accelerated computing infrastructure. The deal, unveiled at Nvidia\u2019s GTC conference in San Jose, targets enterprise-scale content production and represents a significant expansion of a collaboration spanning more than two decades. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-47809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologies"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/47809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=47809"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/47809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/47810"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=47809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=47809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=47809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}