{"id":49210,"date":"2026-04-17T10:21:09","date_gmt":"2026-04-17T10:21:09","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/the-alex-cooper-alix-earle-drama-is-more-than-just-influencer-beef\/"},"modified":"2026-04-17T10:21:09","modified_gmt":"2026-04-17T10:21:09","slug":"the-alex-cooper-alix-earle-drama-is-more-than-just-influencer-beef","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/the-alex-cooper-alix-earle-drama-is-more-than-just-influencer-beef\/","title":{"rendered":"The Alex Cooper-Alix Earle drama is more than just influencer beef"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/69e157becb96e245212af0e3?format=jpeg\" alt=\"Alix Earle and Alex Cooper\"\/><figcaption>Alix Earle and Alex Cooper.<\/p>\n<p>Steve Granitz\/FilmMagic; Jesse Grant\/2026GG\/Penske Media via Getty Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li><em>This post originally appeared in the Business Insider Today newsletter.<\/em><\/li>\n<li><em>You can sign up for <\/em><a href=\"https:\/\/www.businessinsider.com\/subscription\/newsletter\/insider-today\" rel=\"noreferrer\" target=\"_blank\"><em>Business Insider&#039;s daily newsletter here<\/em><\/a><em>.<\/em><\/li>\n<\/ul>\n<p><strong>It&#039;s an Alex\/ix off.<\/strong><\/p>\n<p>There&#039;s drama between two of the biggest personalities in digital media: Alex Cooper and Alix Earle.<\/p>\n<p>Whether you&#039;re obsessed or oblivious, there are real business implications at stake. Let&#039;s break it all down.<\/p>\n<p><strong>What&#039;s going on? <\/strong>This week, Cooper posted a video calling out Earle, who used to work for her, for reposting a not-so-nice TikTok about her. (It referred to Cooper as an &quot;ambulance chaser,&quot; among other things.) Cooper encouraged Earle to &quot;say what you got to say about me,&quot; to which Earle commented, &quot;Okay on it!!&quot; The collective internet is now losing its mind as we all await Earle&#039;s response.<\/p>\n<p><strong>So what if influencers are fighting? <\/strong>Just calling these two &quot;influencers&quot; is like calling Niagara Falls a cute waterfall. They command massive audiences and cut major business deals.<\/p>\n<p>The beef also highlights the tension that influencer- and creator-founded media companies face, including managing talent with their own brands.<\/p>\n<p>And it translates beyond the influencer world. In business, there are plenty of examples of top talent feeling they&#039;ve outgrown the companies they work for.<\/p>\n<p>The demand for AI specialists only amplifies that risk. Imagine if Meta&#039;s AI wunderkind Alexandr Wang (playing the Earle role) left and took subtle shots at Mark Zuckerberg (Cooper) until Zuck finally called him out. (Don&#039;t worry. They&#039;re best buds.)<\/p>\n<p><strong>What&#039;s the back story on the Alex(ix)s?<\/strong> Cooper&#039;s been a household name in media for a while. She founded the Unwell Network, which includes her popular &quot;Call Her Daddy&quot; podcast and is in the middle of a three-year, $125 million deal with SiriusXM. She&#039;s also got an electrolyte beverage with Nestl\u00e9 called \u2026 Unwell Hydration. (Gotta stay on brand.)<\/p>\n<p>Earle&#039;s &quot;get ready with me&quot; TikToks took off around 2022. She&#039;s built a reputation for quickly selling out products she mentions and recently launched a skincare brand, Reale Actives.<\/p>\n<p>(And yes, in addition to almost sharing a name, they also look eerily similar.)<\/p>\n<p><strong>What&#039;s the tea on their bad blood? <\/strong>Back in 2023, the Unwell Network signed Earle to host her own podcast, &quot;Hot Mess.&quot; Less than two years later, the podcast was dropped. Earle took a slight jab at how things went down in a 2025 interview. There&#039;s been speculation that the two don&#039;t get along, but this is the first time they are openly taking shots at each other.<\/p>\n<p><strong>What are the chances this is some marketing ploy? <\/strong>That theory&#039;s been floated, but it feels like a stretch considering their not-so-great history together. These people do thrive on content \u2014 Earle posted her reaction to waking up to see the initial Cooper attack \u2014 so you can&#039;t put anything past them. If it&#039;s all fake, feel free to call me a sucker.<\/p>\n<p><strong>Who&#039;s winning the beef?<\/strong> Earle&#039;s indirect attacks have played into a narrative that Cooper is a &quot;mean girl.&quot; Others argue it&#039;s mislabeling Cooper for just being a tough businesswoman. It also depends largely on who you ask. Earle, 25, skews toward Gen Z, while Cooper, 31, is a millennial. <\/p>\n<p><strong>Let us know who you&#039;re backing:<\/strong> Vote here<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alix Earle and Alex Cooper. Steve Granitz\/FilmMagic; Jesse Grant\/2026GG\/Penske Media via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider&#039;s daily newsletter here. It&#039;s an Alex\/ix off. There&#039;s drama between two of the biggest personalities in digital media: Alex Cooper and Alix Earle. Whether you&#039;re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-49210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=49210"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/49211"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=49210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=49210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=49210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}