{"id":49382,"date":"2026-04-21T11:41:20","date_gmt":"2026-04-21T11:41:20","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/apples-new-ceo-pick-shows-its-sticking-to-its-guns-in-the-ai-wars\/"},"modified":"2026-04-21T11:41:20","modified_gmt":"2026-04-21T11:41:20","slug":"apples-new-ceo-pick-shows-its-sticking-to-its-guns-in-the-ai-wars","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/apples-new-ceo-pick-shows-its-sticking-to-its-guns-in-the-ai-wars\/","title":{"rendered":"Apple&#8217;s new CEO pick shows it&#8217;s sticking  to its guns in the AI wars"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/69e240faa98bc8fdc096bc2a?format=jpeg\" alt=\"Tim Cook\"\/><figcaption>Tim Cook<\/p>\n<p>Kevin Dietsch\/Getty Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li><em>This post originally appeared in the Business Insider Today newsletter.<\/em><\/li>\n<li><em>You can sign up for <\/em><a href=\"https:\/\/www.businessinsider.com\/subscription\/newsletter\/insider-today\" rel=\"noreferrer\" target=\"_blank\"><em>Business Insider&#039;s daily newsletter here<\/em><\/a><em>.<\/em><\/li>\n<\/ul>\n<p><strong>The new Apple CEO doesn&#039;t fall far from the tree.<\/strong><\/p>\n<p>(Sorry, I had to. Low-hanging fruit and all.)<\/p>\n<p>Tim Cook is stepping down as Apple&#039;s CEO this September, making way for longtime executive John Ternus. Apple&#039;s senior vice president of hardware engineering has spent 25 years at the company. More on Ternus here.<\/p>\n<p>We&#039;ll get to Ternus in a minute, but first, let&#039;s look back at Cook&#039;s incredible run. Read his farewell letter here.<\/p>\n<p>Apple&#039;s CEO since 2011, Cook had the impossible task of filling Steve Jobs&#039; shoes. He not only stepped up to the challenge but, in many ways, outright surpassed it.<\/p>\n<p>Still, not everyone was convinced early on. In 2013, Alistair Barr, author of Business Insider&#039;s Tech Memo newsletter, rated Tim Cook a &quot;loser.&quot; He has since acknowledged he was mistaken, now calling Cook &quot;the ultimate non-founder success story.&quot;<\/p>\n<p>AirPods? Apple Watch? Growing Apple&#039;s presence in China? A services business that mints money? All under Cook&#039;s leadership. Sure, there was the Apple Vision Pro and that car idea, but nobody&#039;s perfect.<\/p>\n<p>Most importantly (for investors, at least), Apple&#039;s stock is up almost 2,000% in Cook&#039;s tenure, far outstripping the S&amp;P 500 and tech-heavy Nasdaq 100.<\/p>\n<p>As the kids would say, Tim <em>cooked.<\/em><\/p>\n<p>Smart people across business and tech \u2014 from Sam Altman to Robert Reich \u2014 have been responding to the news. Here&#039;s what they&#039;re saying.<\/p>\n<p><strong>Apple tapping Ternus is a nod toward its unique strategy in Big Tech&#039;s AI wars.<\/strong><\/p>\n<p>While the rest of Big Tech is racing to outspend each other on AI, Apple has mostly stayed on the sidelines.<\/p>\n<p>The iPhone still commands a massive audience. As long as that&#039;s the case, the rest of Big Tech will need to work with Apple to get its fancy AI to people. (At least, that&#039;s the hope.)<\/p>\n<p>The verdict is still out on whether Apple sitting out the AI wars is genius or a disaster. The Ternus pick shows it&#039;s not wavering from that strategy, though. If Apple believes hardware is its edge in the AI era, why not anoint the person who knows it best?<\/p>\n<p>That could ease some of the early pressure on Ternus, putting him in a position similar to when Cook first took over. As BI&#039;s Peter Kafka points out, Cook didn&#039;t need to come up with a new product as monumental as the iPhone to be considered incredibly successful.<\/p>\n<p>But, as Peter highlights, Cook also benefited from the fact that no one else built something that truly threatened the iPhone.<\/p>\n<p>The trick this time around is that there&#039;s chatter about AI wearables being the next big thing. It&#039;s more bust than boom so far, but we&#039;re still in the early innings.<\/p>\n<p>And if Apple ultimately finds itself getting caught flat-footed in the AI wars, the end of Cook&#039;s tenure, and his succession pick, might be viewed very differently.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Cook Kevin Dietsch\/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider&#039;s daily newsletter here. The new Apple CEO doesn&#039;t fall far from the tree. (Sorry, I had to. Low-hanging fruit and all.) Tim Cook is stepping down as Apple&#039;s CEO this September, making way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-49382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=49382"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/49383"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=49382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=49382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=49382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}