{"id":49433,"date":"2026-04-22T15:01:10","date_gmt":"2026-04-22T15:01:10","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/inside-paramounts-plan-to-tiktok-ify-its-flagship-streamer\/"},"modified":"2026-04-22T15:01:10","modified_gmt":"2026-04-22T15:01:10","slug":"inside-paramounts-plan-to-tiktok-ify-its-flagship-streamer","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/inside-paramounts-plan-to-tiktok-ify-its-flagship-streamer\/","title":{"rendered":"Inside Paramount&#8217;s plan to TikTok-ify its flagship streamer"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/699f400250f42603b0f8e4bf?format=jpeg\" alt=\"Paramount short-form\"\/><figcaption>Under CEO David Ellison, Paramount Skydance is adding a TikTok-esque short-form feed.<\/p>\n<p>Jonathan Raa\/NurPhoto via Reuters Connect; Angela Weiss\/AFP via Getty Images; Christoph Soeder\/picture alliance via Getty Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Paramount+ has added a short-form vertical video feed to its app.<\/li>\n<li>Disney+ and Peacock have added short-form video feeds, and Netflix is doing the same.<\/li>\n<li>David Ellison&#039;s company is also planning to add interactive features, like sports stats and polls.<\/li>\n<\/ul>\n<p>Paramount+ is taking a page out of TikTok&#039;s book.<\/p>\n<p>Paramount Skydance&#039;s flagship streamer is adding a short-form vertical video feed on its mobile app. The feature is currently live on its iOS app.<\/p>\n<p>David Ellison&#039;s company is getting into short-form video by repurposing snippets from shows, like &quot;South Park&quot; and &quot;The Madison,&quot; two people familiar with the project said.<\/p>\n<p>&quot;Right now, it&#039;s just horizontal clips fitted into vert format,&quot; one streaming employee said.<\/p>\n<p>Paramount hopes short-form clips will help users discover new shows and movies, and increase engagement.<\/p>\n<p>&quot;We&#039;re trying to drive visit frequency, keeping people engaged in the app longer,&quot; a second person familiar with the initiative said.<\/p>\n<p>Paramount streaming leadership has also brainstormed bringing user-generated content to Paramount+, which would make the streamer more like YouTube, TikTok, and Instagram. So-called UGC isn&#039;t coming yet, though, two people familiar with the plan said.<\/p>\n<p>&quot;We&#039;re not planning on rolling out any UGC for now,&quot; the employee familiar with the project said. &quot;We&#039;re focusing on our content first.&quot;<\/p>\n<p>A third person familiar with Paramount&#039;s short-form video initiative previously told Business Insider that UGC would be &quot;cheap and brings eyes to Paramount.&quot;<\/p>\n<p>In mid-January, Paramount+ product and design head Dan Reich sent an email asking to discuss short-form clips with product chief Dane Glasgow, in hopes of fast-tracking the feature.<\/p>\n<p>&quot;We are trying to figure out how to jump-start efforts to get a million clips into our Short Form UX as quickly as possible,&quot; Reich wrote.<\/p>\n<p>Ellison, Paramount&#039;s CEO, is the son of Larry Ellison, the billionaire who cofounded cloud giant Oracle \u2014 which is a major investor in the US version of TikTok. A person familiar with Paramount&#039;s short-form feature said there&#039;s no tie between this project and TikTok.<\/p>\n<h2>Leaning into interactive<\/h2>\n<p>Paramount streaming execs are also brainstorming interactive features, including one called &quot;Shop the Scene,&quot; Business Insider previously reported.<\/p>\n<p>A person familiar with Paramount&#039;s streaming plans said new interactive features are slated to arrive on Paramount+ in the coming months. They include stats for sports games, polling, and the shopping-focused &quot;Shop the Scene&quot; feature, this person said.<\/p>\n<p>Hollywood has embraced short-form video as a way to improve engagement, given the popularity of TikTok, Instagram reels, and YouTube shorts.<\/p>\n<p>&quot;When it comes to engagement, sheer hours are no longer enough \u2014 you need frequency,&quot; Hernan Lopez, the founder of media research firm Owl &amp; Co, previously told Business Insider. &quot;To get frequency, you need mobile, and to win in mobile, you need vertical.&quot;<\/p>\n<p>Disney+ and Peacock both launched short-form vertical video feeds last month, and Netflix said it&#039;s looking to do the same by the end of April. Disney had planned to use AI-generated clips before its partnership with OpenAI unraveled.<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under CEO David Ellison, Paramount Skydance is adding a TikTok-esque short-form feed. Jonathan Raa\/NurPhoto via Reuters Connect; Angela Weiss\/AFP via Getty Images; Christoph Soeder\/picture alliance via Getty Images Paramount+ has added a short-form vertical video feed to its app. Disney+ and Peacock have added short-form video feeds, and Netflix is doing the same. David Ellison&#039;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-49433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=49433"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/49433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/49434"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=49433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=49433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=49433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}