{"id":50960,"date":"2026-05-22T10:41:18","date_gmt":"2026-05-22T10:41:18","guid":{"rendered":"https:\/\/agooka.com\/news\/usa\/victorias-secret-wants-you-to-know-its-vsxy-again\/"},"modified":"2026-05-22T10:41:18","modified_gmt":"2026-05-22T10:41:18","slug":"victorias-secret-wants-you-to-know-its-vsxy-again","status":"publish","type":"post","link":"https:\/\/agooka.com\/news\/usa\/victorias-secret-wants-you-to-know-its-vsxy-again\/","title":{"rendered":"Victoria&#8217;s Secret wants you to know it&#8217;s VSXY again"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6a1026b551ede568c7e17487?format=jpeg\" alt=\"Angel Reese stands in front of her photo outside a Victoria&#039;s Secret store.\"\/><figcaption>Angel Reese, an American professional basketball player, starred in Victoria&#039;s Secret&#039;s &#039;The Season of Strapless&#039; campaign in April.<\/p>\n<p>TheStewartofNY\/GC Images<\/p>\n<\/figcaption><\/figure>\n<ul>\n<li>Victoria&#039;s Secret stock will trade under a new ticker symbol, VSXY, from June 2.<\/li>\n<li>CEO Hillary Super said this is a move to own the &quot;sexy&quot; image, while maintaining body positivity.<\/li>\n<li>Super&#039;s strategy has been to embrace the sex factor that made Victoria&#039;s Secret so popular.<\/li>\n<\/ul>\n<p>The stock market just got a whole lot sexier.<\/p>\n<p>Victoria&#039;s Secret will begin trading under a new ticker symbol, VSXY, on June 2. The lingerie retailer said on Thursday that this change is intended to make it clear that the brand stands for sexiness.<\/p>\n<p>The company has traded under the ticker symbol VSCO on the New York Stock Exchange since 2021, when it split off from L Brands.<\/p>\n<p>CEO Hillary Super emphasized that Victoria&#039;s Secret&#039;s definition of sexy is still body-positive.<\/p>\n<p>&quot;Sexy has always been part of our DNA,&quot; Super said on Thursday. &quot;What&#039;s changed is how intentionally we are owning it. Not by telling women what sexy should be, but by reflecting it back to them in a way that feels authentic, expansive and modern.&quot;<\/p>\n<p>Super, who became CEO in 2024, has overseen a turnaround at Victoria&#039;s Secret, both to its image and its share price.<\/p>\n<p>The company&#039;s stock has surged since Super&#039;s arrival, jumping from around $16 to a peak of over $65 in early 2026. It has since fallen to around $50 but remains up by more than 120% over the past 12 months.<\/p>\n<p>Alongside the rising share price, Super has overseen the lingerie retailer&#039;s return to the particular brand of sexy it was known for in the early 2000s, with racy fashion shows featuring models with similar, skinny body types.<\/p>\n<p>As body positivity and the #MeToo movement took hold in the 2010s, Victoria&#039;s Secret was seen as failing to keep pace with changing times.<\/p>\n<p>The company began to lose its luster as other, more body-positive lingerie brands emerged and started taking the lingerie giant&#039;s market share.<\/p>\n<p>In 2014, Victoria&#039;s Secret&#039;s &quot;Perfect Body&quot; ad campaign was heavily criticized for featuring models with the same body type. It subsequently dropped the slogan and changed it to &quot;A Body For Every Body.&quot;<\/p>\n<p>The company attempted to overhaul its brand image in 2019. Victoria&#039;s Secret began hiring more models with different body types, and hired its first openly transgender model.<\/p>\n<p>Super has continued the brand&#039;s body-positive trajectory while also aiming to embrace the sex factor that made Victoria&#039;s Secret so popular.<\/p>\n<p>Her strategy is paying off. In March, Victoria&#039;s Secret reported that fiscal 2025 sales increased 5%.<\/p>\n<p>&quot;VSXY is a marker of who we are today,&quot; Super said. &quot;A company standing fully in our identity and committed to inspiring confidence, sparking joy and celebrating sexy in all its forms.&quot;<\/p>\n<p>Read the original article on Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angel Reese, an American professional basketball player, starred in Victoria&#039;s Secret&#039;s &#039;The Season of Strapless&#039; campaign in April. TheStewartofNY\/GC Images Victoria&#039;s Secret stock will trade under a new ticker symbol, VSXY, from June 2. CEO Hillary Super said this is a move to own the &quot;sexy&quot; image, while maintaining body positivity. Super&#039;s strategy has been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-50960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-usa"},"_links":{"self":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/50960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/comments?post=50960"}],"version-history":[{"count":0,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/posts\/50960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media\/50961"}],"wp:attachment":[{"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/media?parent=50960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/categories?post=50960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agooka.com\/news\/wp-json\/wp\/v2\/tags?post=50960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}