Irrespective of whether your online store operates on Magento 2, Shopify, or even WooCommerce, the task of manual catalog management persists. However, you have a couple of options at your disposal to tackle this challenge effectively:
- Tailoring your Online Store: This approach indeed yields favorable outcomes and furnishes your online store with an impressive degree of flexibility. Nevertheless, it’s not without its drawbacks. This method involves a complex project that demands substantial investments in terms of time and money.
- Leveraging Pre-built eCommerce merchandising Visual Merchandising Solutions: A more straightforward and cost-effective avenue exists for catalog management – utilizing pre-constructed eCommerce visual merchandising solutions. These solutions prove to be easier to implement and maintain, both during the initial setup and subsequent operations.
Let’s delve deeper into the details of the second option.
Ready-to-Deploy eCommerce Visual Merchandising Solutions
We are referring to specialized cloud-based services that are accessible at any time and from anywhere, offering easy installation and adaptable management. In case you encounter any challenges or queries, you can always reach out to their support services. One prominent tool in this domain is Sortler, a tried-and-tested online visual merchandising tool.
Sortler extends cloud access to a virtual online catalog that remains synchronized with your actual catalog. Your primary task is to establish what are termed as «rules.» These rules instruct Sortler on how you intend to arrange the product placements on your online store’s page.
To elaborate, Sortler empowers you to perform the following actions:
- Automate Tasks: You craft rules that govern the management of your online catalog, leaving the execution to Sortler. Your role primarily involves monitoring the growth in conversions and reduction in bounce rates.
- Intelligent Prioritization: You have the ability to specify the priority of displaying items from particular brands, collections, or categories at the top of the catalog, while relegating others downwards.
- Addressing Stock Shortages: In a similar vein, you can manage products that are running low in stock, dictating their priority in the online catalog.
- Boosting Low-Performing Product Sales: Sortler serves as an aid in elevating the sales of products that aren’t performing well. It achieves this by enhancing their visibility on the page or suggesting discounts if other tactics prove ineffective.
- Curating Coherent Combinations: Why not employ Sortler to automatically generate appealing product combinations? For instance, a jewelry store could bundle a ring and pendant from the same collection, while a summer fashion store might pair a straw hat with sunglasses.
- Drag & Drop Functionality: You also retain the option to manually manipulate your catalog by moving products on the screen using a drag-and-drop feature. This gives you instant visual feedback on your adjustments.
Perhaps the most advantageous aspect of Sortler is its compatibility with major eCommerce platforms such as Magento 2, Shopify, WooCommerce, and BigCommerce. Moreover, no coding expertise is required on your part. The entire system is designed to deliver maximum outcomes with minimal effort and investment on your end.
